On 22 March 2021, leading consumer goods company, Reckitt and Australia’s largest retailer, Woolworths announced that they would partner to donate 50,000 Hygiene Packs^ to Meals on Wheels, a not-for-profit organisation that provides essential health and wellbeing services to vulnerable, older Australians.
The partnership ensured that customers continued to have access to high quality disinfectant products for the home, during the COVID-19 pandemic where health and hygiene are more important than ever.
The packs included a variety of Glen 20 and Pine O Cleen products, including Glen 20 Surface Spray Disinfectant which is proven to kill the COVID-19 virus on hard surfaces*. Meals on Wheels customers all around Australia received the complimentary packs as part of the program.
“The roll-out of the COVID-19 vaccine may be underway but hygiene at home continues to be incredibly important, especially for vulnerable Australians.”
“These Hygiene Packs from RB and Woolworths will go a long way in helping to ensure our customers around the country can maintain a clean and healthy home and we are incredibly grateful for the support.” said Sharyn Broer, President of Meals on Wheels Australia.
Saurabh Jain, Marketing Director at RB Hygiene ANZ said: “As the fight against COVID-19 goes on, we are proud to be continuing our support of Meals on Wheels. We greatly admire their commitment to helping vulnerable, older Australians and are in awe of their ability to uphold the high standard of support they provide their customers, even in the midst of a global pandemic.”
Saurabh Jain, Marketing Director at RB Hygiene ANZ said: “As the fight against COVID-19 goes on, we are proud to be continuing our support of Meals on Wheels. We greatly admire their commitment to helping vulnerable, older Australians and are in awe of their ability to uphold the high standard of support they provide their customers, even in the midst of a global pandemic.”
Woolworths Merchandise Manager of Household and Pet, John Loader said: "Throughout the pandemic, the safety of our customers has been our number one priority. Building on the strong partnership Woolworths has with Meals on Wheels, the opportunity with RB will take our commitment to customer safety one step further, particularly for more elderly, vulnerable and isolated Australians.”
"A little bit of good can go a long way and this is an easy way for customers to help support their fellow Australians simply by picking up cleaning products they would normally buy."
The distribution of the Hygiene Packs commenced from late April 2021 where Woolworths worked with Meals on Wheels to enable volunteers to access the packs for their customers locally through pre-loaded Everyday Rewards cards. Volunteers supplied the Hygiene Packs to customers via meal deliveries and wellbeing checks.
*Always read the label. Use only as directed. ^Purchases of Glen 20 and Pine O Cleen during 24 March to 4 May 2021. Donations began late April/May.
